Our Story

THE BRAND

Ruui is an Indian based contemporary clothing for the conscious urban millennial.

We work with 100% cotton fabrics with a mission to cause minimal abuse of the Earth. We believe in style over Fashion. Hence our collections are timeless and can be worn years down the line. We also directly work with artisans and build a strong rapport with them that allows them most benefit instead of the middlemen. Sourcing locally creates a sustainable Eco-system for the Crafts men and women , designers and consumers. We stay committed to using thoughtful and slow methods of crafting without compromising on quality.